
#70: Dorie Clark—How to Start a Business That Will Make You Money
Why That Worked – Presented by StoryBrand.ai
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Bridging the Gap: The Importance of a Customer Engagement Plan
This chapter debunks the myth that customers inherently know how to interact with businesses. It introduces the StoryBrand Framework, highlighting the necessity of providing a clear plan to guide customers through their purchasing journey, illustrated through a used car dealership example.
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