Why That Worked  – Presented by StoryBrand.ai cover image

#70: Dorie Clark—How to Start a Business That Will Make You Money

Why That Worked – Presented by StoryBrand.ai

00:00

Bridging the Gap: The Importance of a Customer Engagement Plan

This chapter debunks the myth that customers inherently know how to interact with businesses. It introduces the StoryBrand Framework, highlighting the necessity of providing a clear plan to guide customers through their purchasing journey, illustrated through a used car dealership example.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app