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#70: Dorie Clark—How to Start a Business That Will Make You Money

Why That Worked – Presented by StoryBrand.ai

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Navigating Entrepreneurial Challenges

This chapter explores the journey of transitioning from corporate jobs to entrepreneurship, focusing on the motivations for seeking autonomy and self-actualization. It emphasizes the critical steps in building a personal brand, establishing credibility through high-quality content, and effectively connecting with an audience. The discussion also addresses the psychological barriers of pricing services and the importance of valuing one's expertise in a crowded marketplace.

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