I Love Marketing Live: Time Travel Marketing, Breakthrough DNA, and The Human Advantage in Marketing (Why Live Still Matters) with Joe Polish and Dean Jackson - I Love Marketing Episode #470

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Jan 29, 2026

Live relaunch with a time-travel thought experiment about finding future buyers now. A deep dive into planting long-term lead magnets like books and catalogs. Discussion on why certainty and human trust beat tactics and where AI falls short. Practical plays for franchises, B2B, direct mail, and building community as a competitive edge.

01:32:24

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INSIGHT

Time-Travel Your Prospecting

Time-travel thinking means finding and nurturing prospects early so you treat them as future buyers today.
Dean shows certainty about outcomes changes how you engage leads and raises conversion over time.

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ADVICE

Don't Abandon Campaigns Early

Avoid killing campaigns prematurely; allow them to pass the volatile first 100 days (the 'Van Allen belt').
Commit to consistent follow-up and measurement beyond immediate ROI metrics.

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ADVICE

Use Lead Magnets To Build Future Assets

Run a targeted lead magnet that identifies people considering your product within 6–12 months (e.g., a book or catalog).
Nurture that list consistently past the first 100 days instead of judging leads by short-term response.

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Time-Travel Thought Experiment

01:52 • 4min

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Certainty Changes How You Treat Leads

05:58 • 4min

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Planting a Time Capsule of Prospects

09:40 • 3min

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Catalog Playbook Across Industries

13:00 • 4min

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AI, Trust, and the Human Advantage

16:47 • 5min

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Audience Questions Reveal Needs

21:26 • 1min

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What Won't Change in Marketing

22:40 • 4min

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Community as a Competitive Edge

26:52 • 4min

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Breakthrough DNA and Eight Profit Activators

30:40 • 6min

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Live Q&A: Book Lead Magnet Tactics

36:14 • 6min

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Franchisees: Implementing Marketing Locally

42:20 • 10min

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B2B Book as Lead Magnet Strategy

51:52 • 13min

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Compelling Offers for Addiction Support

01:04:23 • 15min

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Direct-mail Box Invite Strategy

01:19:02 • 9min

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Stamina, Ethics, and Loving Marketing

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I Love Marketing is back—live. In this first relaunch episode, Joe Polish and Dean Jackson break down what never changes in marketing, why timing matters more than tactics, and how to build an asset of future buyers before they're ready to buy.

Here's a glance at what you'll learn from Joe and Dean in this episode:

The reason most experienced marketers quietly kill their best campaigns without realizing it
A thought experiment Dean uses that makes most people deeply uncomfortable once they actually think it through
What changes when you stop judging marketing by short term conversion and start measuring something else entirely
Why "educating your market" too early feels responsible but often produces the opposite result you want
A subtle distinction between compelling and convincing that explains why so many good offers stall
Why Joe says certainty beats tactics consistently and why almost no one ever gets to experience it
How leads most people label as "low quality" often become highly valuable over time
The overlooked referral mistake that causes even happy customers to stay silent
Joe's direct answer to the AI question most marketers are avoiding and what he believes still cannot be automated
Where persuasive language actually comes from when people are scared, stuck, and deciding what to do next

If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

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