I Love Marketing is back—live. In this first relaunch episode, Joe Polish and Dean Jackson break down what never changes in marketing, why timing matters more than tactics, and how to build an asset of future buyers before they're ready to buy.
Here's a glance at what you'll learn from Joe and Dean in this episode:
- The reason most experienced marketers quietly kill their best campaigns without realizing it
- A thought experiment Dean uses that makes most people deeply uncomfortable once they actually think it through
- What changes when you stop judging marketing by short term conversion and start measuring something else entirely
- Why "educating your market" too early feels responsible but often produces the opposite result you want
- A subtle distinction between compelling and convincing that explains why so many good offers stall
- Why Joe says certainty beats tactics consistently and why almost no one ever gets to experience it
- How leads most people label as "low quality" often become highly valuable over time
- The overlooked referral mistake that causes even happy customers to stay silent
- Joe's direct answer to the AI question most marketers are avoiding and what he believes still cannot be automated
- Where persuasive language actually comes from when people are scared, stuck, and deciding what to do next
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