Under the Influence with Terry O'Reilly
The Marketing of Taylor Swift: (Taylor's Version)
Feb 3, 2024
Taylor Swift, top music artist with remarkable marketing skills, regained ownership of her master recordings, convinced Apple and Spotify to pay artists equally, defied Hollywood, and holds over 70 Guinness World Records.
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Quick takeaways
- Taylor Swift's deep connection with her fans sets her apart, as she engages with them on social media, surprises them with personal gestures, and creates a strong community.
- By re-recording her entire catalog and adding 'Taylor's version' to the album titles, Swift not only regains control over her master recordings but also diminishes the value of the originals, reinvigorating her fan base.
Deep dives
Taylor Swift's Remarkable Marketing Skills and Connection with Fans
Taylor Swift is recognized as Time's Person of the Year, the first entertainer to receive the title. She has proven herself as a remarkable marketer, constantly evolving while maintaining a consistent brand. Swift's deep connection with her fans, known as Swifties, sets her apart. She engages with her fans on social media, surprises them at bridal showers, pays off their student debt, and even invites them into her own homes for secret listening parties. Swift's ability to create a community and give bits of herself to her fans ignites her entire base, resulting in their unwavering support and enthusiastic embrace of her re-recorded music.
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