Under the Influence with Terry O'Reilly The Marketing of Taylor Swift: (Taylor's Version)
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Feb 3, 2024 
Taylor Swift, top music artist with remarkable marketing skills, regained ownership of her master recordings, convinced Apple and Spotify to pay artists equally, defied Hollywood, and holds over 70 Guinness World Records.
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Marketing Power Behind The Numbers
- Taylor Swift is a marketer who combines relentless creativity with tight brand control to scale intimacy globally.
- Her accomplishments (records, earnings, influence) stem from strategic choices and deep fan connection.
Choose Strategic Partnerships Only
- Control your brand and choose partnerships that expand your audience strategically.
- Taylor Swift avoids unrelated side-hustles and focuses on music to maintain brand coherence.
Reclaiming Her Catalog
- After Big Machine sold her masters, Swift legally re-recorded her early albums and labeled them "Taylor's Version."
- Fans embraced the new recordings and they repeatedly outperformed the originals on the charts.