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2min chapter
The Marketing of Taylor Swift: (Taylor's Version)
Under the Influence with Terry O'Reilly
Taylor Swift's Incredible Marketing Strategy
This chapter explores how Taylor Swift's marketing strategy has made her a global phenomenon who connects intimately with her fans. It emphasizes the importance of going above and beyond to create a genuine and personal experience. It also includes podcast recording details and a fun fact about fans generating seismic activity at her concerts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode