4min chapter

Under the Influence with Terry O'Reilly cover image

The Marketing of Taylor Swift: (Taylor's Version)

Under the Influence with Terry O'Reilly

CHAPTER

Regaining Control: Taylor Swift's Journey to Own Her Music

This chapter follows Taylor Swift's battle to regain ownership of her master recordings, from signing a contract at 15 to re-recording her entire discography. It explores the success she achieved with the re-releases and the unwavering support of her devoted fan base.

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