The Marketing of Taylor Swift: (Taylor's Version)
Under the Influence with Terry O'Reilly
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Taylor Swift's Secret Sessions and Easter Eggs
This chapter discusses Taylor Swift's unique marketing strategy for her album titled 1989. Swift held secret listening parties called Secret Sessions, where she invited groups of fans to her homes to hear the new album first. The chapter also talks about how Taylor Swift creates hidden Easter eggs in her work, including encoded messages in the lyrics and clues in her albums and videos.
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