Grow & Tell Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent
4 snips
Oct 23, 2023 Marie Gassée, Head of Go-to-market at Column, shares her rich experience leading growth at Box and Confluent. She delves into the art of building effective self-serve programs, recounting her journey from launching Box's product-led motion to marketing to open-source users at Confluent. Marie emphasizes the importance of data-driven strategies and product engagement in scaling growth. She also reflects on navigating the dynamics of startups versus corporate environments, offering valuable lessons on career growth and innovation in fintech.
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Start Data Infrastructure Early
- Invest early in data infrastructure when building growth at your company.
- Delaying this effort until the company is large causes painful legacy issues.
Cross-Functional Upgrade Flow Win
- Built a successful cross-functional upgrade flow at Box involving multiple teams.
- This project previewed locked features to users, increasing conversions effectively.
Pricing Page Drives Revenue
- Pricing page design can directly increase revenue by millions through UI changes.
- Transparency in pricing and flexible purchase options improve customer experience.