Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent
Grow & Tell
00:00
Navigating Startup vs. Corporate Dynamics
This chapter contrasts early-stage startups with larger corporations, focusing on the unique energy and challenges of smaller environments. It discusses the complexities of growth strategies in the fintech sector, particularly around defining customer profiles and maintaining transparency. The conversation emphasizes balancing innovation with regulatory compliance and the importance of due diligence in customer acquisition.
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