Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent
Grow & Tell
00:00
Building a Data-Driven Growth Framework
This chapter emphasizes the necessity of a solid data infrastructure for effective self-serve growth strategies. It outlines the transition from a top-down sales approach to a product-led model, highlighting the importance of user onboarding, engagement, and cross-functional collaboration. The discussion also addresses challenges faced by sales teams and strategic adjustments needed to enhance customer engagement and revenue generation.
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