Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent
Grow & Tell
00:00
Navigating Leadership in Tech Growth
This chapter explores the speaker's journey into a leadership role at Confluent, focusing on the company's structure and its flagship product built on Kafka. It outlines strategies for transitioning users from open-source to paid solutions, emphasizing the importance of understanding the developer community. Additionally, the chapter discusses innovative marketing techniques and the role of search in driving growth, underlining the significance of user engagement over immediate sales.
Transcript
Play full episode
