Marie Gassée

Marie Gassée, Head of Go-to-market at Column, shares her rich experience leading growth at Box and Confluent. She delves into the art of building effective self-serve programs, recounting her journey from launching Box's product-led motion to marketing to open-source users at Confluent. Marie emphasizes the importance of data-driven strategies and product engagement in scaling growth. She also reflects on navigating the dynamics of startups versus corporate environments, offering valuable lessons on career growth and innovation in fintech.