Channels with Peter Kafka Tubi CEO Anjali Sud says you can’t beat free
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Oct 16, 2024 
Anjali Sud, CEO of Tubi and former head of Vimeo, dives into the revolutionary world of free streaming. She discusses how Tubi's ad-supported model is reshaping the entertainment landscape, allowing diverse stories to flourish beyond Hollywood's norms. Sud emphasizes the importance of data-driven content creation to cater to niche audiences and underrepresented demographics. With strategic partnerships and innovative marketing approaches, Tubi aims to redefine viewer engagement and challenge traditional streaming paradigms in an ever-competitive market.
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Anjali's Transition
Anjali Sud joined Tubi after not having heard of the service before. She was excited about the potential for free ad-supported streaming to disrupt the industry.
Competitive Landscape
The competitive set in entertainment has expanded to include social media and gaming. Tubi's free model allows it to target a larger addressable market.
Invest in User Experience
Focus on investing in content, user experience, and marketing to earn viewer engagement. Understand that earning attention is crucial in a free streaming model.