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Tubi CEO Anjali Sud says you can’t beat free
Oct 16, 2024
Anjali Sud, CEO of Tubi and former head of Vimeo, dives into the revolutionary world of free streaming. She discusses how Tubi's ad-supported model is reshaping the entertainment landscape, allowing diverse stories to flourish beyond Hollywood's norms. Sud emphasizes the importance of data-driven content creation to cater to niche audiences and underrepresented demographics. With strategic partnerships and innovative marketing approaches, Tubi aims to redefine viewer engagement and challenge traditional streaming paradigms in an ever-competitive market.
41:15
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Quick takeaways
- Tubi is successfully leveraging its ad-supported streaming model to attract a large audience, emphasizing viewer engagement over expensive content acquisition.
- The platform adopts a unique approach to licensing diverse content, focusing on underserved demographics and original films tailored to viewer interests.
Deep dives
The Appeal of Free Streaming Services
Free ad-supported streaming services, such as Tubi, are becoming increasingly popular due to their accessibility and extensive content libraries. With over 80 million monthly active users, Tubi offers a large variety of movies and TV shows without any subscription fees. This model is particularly appealing to younger audiences who are often reluctant to pay for content, especially when free options with engaging experiences are available. Tubi emphasizes the importance of viewer satisfaction and responsiveness, which contributes to its growth in a competitive streaming environment.
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