Tubi CEO Anjali Sud says you can’t beat free
Channels with Peter Kafka
Navigating Content and Marketing in Streaming
This chapter dissects the interplay between content creation and marketing budgets in the streaming sector, focusing on Tubi's strategy to engage modern audiences. It highlights the shift towards audience-driven programming, the appeal of short-form content among younger viewers, and the platform's efforts in collaborating with emerging filmmakers.
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