Harnessing Data for Inclusive Storytelling

What if you could watch shows and movies on a screen, for free, in exchange for watching some ads?

In olden times, we called that “TV”. Now the industry term is “advertising-based video on demand,” and it seems to be growing quite quickly. This is good news for Tubi, the AVOD/streamer Fox bought back in the spring of 2020, and for Anjali Sud, who has been running Tubi for the last year. At the moment, Tubi’s programming is helping it beat services with much bigger profiles, and budgets, including Comcast’s Peacock and WBD’s Max.

Sud, who used to run IAC’s Vimeo video service, talked to me live at the NAB NY show. Discussed here: Tubi’s approaching to licensing and programming, why it makes sense for the streamer to make a smattering of its own shows, and what being part of Fox does and doesn’t do for her.

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