Tubi CEO Anjali Sud says you can’t beat free
Channels with Peter Kafka
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Tubi's Strategic Advertising and Content Growth
This chapter explores Tubi's innovative marketing strategies aimed at appealing to diverse audiences while fostering strong relationships with advertisers. It highlights the platform's unique positioning in the ad-supported streaming landscape, emphasizing user experience, content discovery, and distribution partnerships. The conversation also addresses the evolving attitudes toward advertising, especially among younger viewers, and Tubi's commitment to cultivating a consumer-first philosophy for sustainable growth.
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