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Sales Game Changers | Tips from Successful Sales Leaders

The Art and Science of Keeping in Touch with Jason Levin

Jan 31, 2023
Jason Levin, author of "Relationships to Infinity," shares expert insights on networking and relationship building. He discusses navigating connections in a post-pandemic world, emphasizing the 'Bermuda Keep in Touch Triangle' for effective follow-ups. Levin highlights the importance of balancing personal and professional relationships, fostering trust through honesty, and utilizing digital platforms for genuine communication. He underscores the vital role of mentorship and gratitude in enhancing sales success through authentic connections.
32:31

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Sales success hinges on balancing personal and professional relationships, integrating 75% focus on business with 25% on personal connections.
  • Intentional networking through structured relationship management and personalized outreach significantly enhances the effectiveness of maintaining meaningful connections.

Deep dives

The Essence of Maintaining Connections

Maintaining connections is critical, highlighting the frequent gap between intention and action in keeping in touch with contacts. The concept of the 'Bermuda Keep in Touch Triangle' illustrates how emotions like fear, guilt, and worry can deter individuals from reaching out to others, resulting in lost connections. By acknowledging these feelings as normal and reframing the process of reconnecting, individuals can foster more meaningful relationships. Leveraging nostalgia and shared memories serves as an effective strategy to bridge gaps and reignite conversations with past contacts.

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