The Art and Science of Keeping in Touch with Jason Levin
Jan 31, 2023
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Jason Levin, author of "Relationships to Infinity," shares expert insights on networking and relationship building. He discusses navigating connections in a post-pandemic world, emphasizing the 'Bermuda Keep in Touch Triangle' for effective follow-ups. Levin highlights the importance of balancing personal and professional relationships, fostering trust through honesty, and utilizing digital platforms for genuine communication. He underscores the vital role of mentorship and gratitude in enhancing sales success through authentic connections.
Sales success hinges on balancing personal and professional relationships, integrating 75% focus on business with 25% on personal connections.
Intentional networking through structured relationship management and personalized outreach significantly enhances the effectiveness of maintaining meaningful connections.
Deep dives
The Essence of Maintaining Connections
Maintaining connections is critical, highlighting the frequent gap between intention and action in keeping in touch with contacts. The concept of the 'Bermuda Keep in Touch Triangle' illustrates how emotions like fear, guilt, and worry can deter individuals from reaching out to others, resulting in lost connections. By acknowledging these feelings as normal and reframing the process of reconnecting, individuals can foster more meaningful relationships. Leveraging nostalgia and shared memories serves as an effective strategy to bridge gaps and reignite conversations with past contacts.
Sales Relationships and Personal Connections
In the realm of sales, understanding the dynamics of personal and professional relationships is essential for success. A balanced approach of 75% focus on business and 25% on personal connections can help sales professionals maintain their motivation and foster stronger relationships. Personal connections can provide valuable inspiration and support that enhances professional performance. Customers today seek authentic relationships with sales professionals, expecting them to be genuine, listen actively, and focus on understanding their needs.
The Importance of Intentional Networking
Intentional networking involves a structured approach to relationship management, where sales professionals should actively organize their contacts and set clear objectives for maintaining these relationships. Creating a simple system, such as an Excel file, can help track connections, memories, and the type of relationships individuals wish to cultivate, whether personal or professional. This structured approach allows professionals to prioritize valuable contacts, ensuring regular outreach and engagement with those individuals. Establishing clear intentions can lead to meaningful, long-lasting relationships that contribute to professional growth and opportunities.
Adapting to a Hybrid Networking Environment
The shift to hybrid work has transformed networking practices, urging professionals to adapt their strategies to connect effectively both online and offline. Engaging in professional associations and attending virtual webinars can help individuals stay informed about industry trends while building valuable networks. Personalizing outreach through thoughtful commenting and direct communication fosters connection even in a digital landscape. Emphasizing gratitude and appreciation in these interactions can enhance authenticity, making individuals more attractive to potential connections and collaborators.
JASON'S TIP: "Any salesperson needs to derive their own energy to move forward. There is that daily being self-directed, that mindset that comes from understanding that you have a job to do. I think on the personal side, you need your people. You need your tribe of folks that you know, like, and trust. I think that on the personal side, the nice-to-have side, for me is also essential because it allows for you to gain inspiration, to not talk about work, to just chill out and know that you’re still a human being."
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