

Are We Nearing The End Of The Google Era?
4 snips Oct 24, 2024
Nikhil Lai and Mo Allibhai, Senior Analysts at Forrester, dive deep into the impending changes in the digital marketplace due to major antitrust lawsuits against Google. They explore how these legal challenges may disrupt Google's monopoly in online search and advertising. The discussion includes evolving strategies in SEO and advertising, the competitive rise of alternatives like Bing, and the potential implications of a post-Google landscape. They emphasize the need for brands to adapt quickly in response to these shifts.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Navigating Google's Market Dominance
02:53 • 9min
Shifting Landscapes: The Future of Advertising and SEO
11:51 • 3min
Imagining a Post-Google Landscape: The Prospects of Divestment
14:53 • 3min
Navigating Advertising Challenges Post-Google Lawsuits
17:41 • 13min
Navigating Change in Advertising Technology
31:02 • 2min