Mo Allibhai

Senior Analyst at Forrester, focusing on ad tech and market dynamics. Provides insights on Google's dominance in online advertising and potential impacts of antitrust lawsuits.

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Oct 24, 2024 • 33min

Are We Nearing The End Of The Google Era?

Nikhil Lai and Mo Allibhai, Senior Analysts at Forrester, dive deep into the impending changes in the digital marketplace due to major antitrust lawsuits against Google. They explore how these legal challenges may disrupt Google's monopoly in online search and advertising. The discussion includes evolving strategies in SEO and advertising, the competitive rise of alternatives like Bing, and the potential implications of a post-Google landscape. They emphasize the need for brands to adapt quickly in response to these shifts.

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