What It Means: A Forrester Podcast

Ala Valente, a Principal Analyst at Forrester specializing in AI regulations, joins Brendan Witcher, a Vice President and Principal Analyst focused on digital business strategy. They dive into the complexities of AI regulation in the U.S., discussing proposed moratoriums and state versus federal dynamics. The conversation shifts to 'Vibe Coding,' a revolutionary programming approach that fosters rapid innovation while ensuring data security. They also analyze the FTC's challenges with subscription cancellations, emphasizing transparency as key to customer loyalty.

In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.

From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.

Rick Bradbury and Kate Leggett, both analysts at Forrester, dive into the chaotic world of business transformation. They explore Perplexity's strategic partnership with PayPal and Shopify, boosting e-commerce integration. AI's impact on online shopping and the risks involved, from data privacy to catalog management, is discussed. They also highlight how B2C brands must adapt to influencer marketing and the implications of Salesforce's staggering $8 billion acquisition of Informatica, reshaping CRM with an AI focus.

In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.

In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity conference, and highlight a new trend in software-as-a-service (SaaS) pricing.

In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into a struggling giant.

In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prominence of social media influencers in the B2B space — and why tapping your own employees could be a smart move.

There are some exciting changes coming to Forrester’s What It Means podcast. Get a sneak preview this week and tune in next week to hear a full episode.

What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI strategy.