What It Means: A Forrester Podcast Predictions 2026: Breaking Down Three Of Our Boldest Predictions
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Nov 13, 2025 In this discussion, Ted Shatler, a VP at Forrester who specializes in AI strategy, shares insights on the challenges of AI adoption and warns that 25% of CIOs may need to intervene in failed AI projects. Tony Plek highlights the staggering potential costs of ungoverned AI in B2B, predicting over $10 billion in losses, while emphasizing the importance of governance and training. Audrey Chee-Reed reveals that one-third of consumers are shifting back to offline experiences post-COVID, suggesting brands focus more on in-person engagements.
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AI Ownership Gap Creates Adoption Crisis
- AI ownership is fractured: business claims outcomes while IT claims technical control, and they rarely coordinate effectively.
- This mismatch creates an adoption crisis where many business-led AI efforts fail to deliver value.
CIOs Should Lead Technical Foundations
- CIOs must build the technical foundations: infrastructure, models, data systems, orchestration, and experiences to support AI initiatives.
- Also establish governance and sponsorship across the business to prioritize use cases and enable adoption.
Operationalize AI Governance Now
- Make governance operational: ensure IT owns the governance team and process to catch rogue business efforts and prioritize security and risk.
- Use governance to align prioritization, security, and safe deployment of AI across teams.