Ted Shatler

In this discussion, Ted Shatler, a VP at Forrester who specializes in AI strategy, shares insights on the challenges of AI adoption and warns that 25% of CIOs may need to intervene in failed AI projects. Tony Plek highlights the staggering potential costs of ungoverned AI in B2B, predicting over $10 billion in losses, while emphasizing the importance of governance and training. Audrey Chee-Reed reveals that one-third of consumers are shifting back to offline experiences post-COVID, suggesting brands focus more on in-person engagements.