9min chapter

What It Means cover image

Are We Nearing The End Of The Google Era?

What It Means

CHAPTER

Navigating Google's Market Dominance

This chapter examines the complex landscape of market dominance and antitrust law as it pertains to Google and leading tech firms. It highlights the challenges of proving monopolistic behavior in a free product environment and the implications of legal scrutiny on Google's advertising practices. The discussion reflects on the evolving competitive pressures faced by Google, especially with the rise of AI technologies, and the potential transformation of the advertising landscape.

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