Navigating Advertising Challenges Post-Google Lawsuits

This chapter addresses the short-term hurdles advertisers and publishers face due to ongoing lawsuits against Google, emphasizing the need for revised metrics and integrated strategies as conversational search rises. It highlights the complexity of consumer behavior shifts towards platforms like TikTok and Reddit, forcing advertisers to adapt and innovate. Furthermore, the discussion underscores the necessity for businesses to diversify their partnerships and technology in response to evolving regulations and competitive landscapes.