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Record-breaking box office revenue during China's New Year's Day holiday season; pros and cons of releasing movies during short holiday movie season; profitable Chinese Lunar New Year movie season and innovative marketing strategies like a snowfall event; opinions on creative marketing ploys in cinemas and their impact on moviegoers; movie marketing strategies and challenges in the digital era.
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Quick takeaways
- China's New Year's Day holiday movie season broke box office records, earning over 1.5 billion yuan in revenue.
- Movie studios used creative marketing strategies like simulated snowfall events and discounted tickets to generate interest and attract moviegoers.
Deep dives
Record-breaking box office during China's New Year's Day holiday season
China's New Year's Day holiday movie season, spanning from December 30th to January 1st, shattered box office records by earning over 1.5 billion yuan or 210 million US dollars in revenue. The top three highest-grossing movies were domestic romance films, with one movie alone accounting for 40% of the total revenue. This short holiday movie season of three days saw 36 million tickets sold and over 1.4 billion screenings, further highlighting its tremendous success.
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