A discussion on the pros and cons of releasing movies during the short holiday movie season, including increased spending, profitability, awards considerations, competition, and oversaturation of Christmas-related films.
In a spectacular kick-off to 2024 at the movies, China's New Year's Day holiday season has made box office history. Let's delve into the cinematic realm to find out the behind-the-scenes magic that's adding fuel to the blockbuster triumph. On the show: Heyang, Xingyu & Josh Cotterill