Exploring the record-breaking box office revenue and the role of marketing in determining a film's success during the New Year's Day holiday.
In a spectacular kick-off to 2024 at the movies, China's New Year's Day holiday season has made box office history. Let's delve into the cinematic realm to find out the behind-the-scenes magic that's adding fuel to the blockbuster triumph. On the show: Heyang, Xingyu & Josh Cotterill
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