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Spectacular cinematic start of 2024
Round Table China
Movie Marketing Strategies and Challenges in the Digital Era
17min Snip
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This chapter explores the effectiveness of marketing strategies for movies and the challenges faced by cinemas in the current digital era. It discusses various promotional tactics used in recent movies, the convenience of home cinema systems and streaming services, and the impact of these changes on the movie industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode