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Spectacular cinematic start of 2024
Round Table China
Chinese Lunar New Year movie season and innovative marketing strategies
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Exploring the profitable holiday season for the film industry in China and the strategies used to attract audiences back to theaters, including a case study of the movie 'Shining for One Thing' and its unique snowfall event in cinemas.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode