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The Revenue Marketing Report
Reporting to Execs: The Numbers That Count
Jul 16, 2024
Justin Norris, Director of BDR and Marketing Operations at 360Learning and host of RevOps FM, shares his journey through the executive landscape. He discusses why traditional metrics like MQLs may be obsolete and emphasizes the importance of tailored reporting for executives. The conversation dives into effective collaboration between marketing and sales teams, exploring how qualitative data and AI can transform customer insights. Norris also highlights the need for continuous learning and adaptation in B2B marketing to drive relevant decision-making.
35:48
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Quick takeaways
- Focusing on high-level metrics like pipeline health and revenue outcomes is essential for effective executive communication and decision-making.
- Regular data review meetings cultivate accountability and help teams align marketing performance with broader business objectives through actionable insights.
Deep dives
Understanding RevOps
Revenue operations is an expansive field that requires knowledge of various go-to-market functions beyond marketing alone. The host discusses the importance of understanding the health and effectiveness of all departments involved in revenue generation, including sales, customer success, and product teams. This comprehensive approach allows revenue operations professionals to learn from different perspectives and improve collaboration between departments. By fostering a broader understanding, one can gather insights that enhance overall revenue strategy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode