Metrics that Matter in Marketing

Justin Norris, host of the RevOps FM Podcast and Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another.

Gartner’s findings on B2B marketing’s use of insights: https://www.gartner.com/en/newsroom/press-releases/2022-09-15-gartner-survey-reveals-marketing-analytics-are-only-influencing-53-percent-of-decisions

Justin’s podcast, RevOps FM: https://revops.fm/

Justin’s LinkedIn profile: https://www.linkedin.com/in/justinnorris/

And for more great content like this, check out CaliberMind.com