Justin Norris, Director of BDR and Marketing Operations at 360Learning and host of RevOps FM, shares his journey through the executive landscape. He discusses why traditional metrics like MQLs may be obsolete and emphasizes the importance of tailored reporting for executives. The conversation dives into effective collaboration between marketing and sales teams, exploring how qualitative data and AI can transform customer insights. Norris also highlights the need for continuous learning and adaptation in B2B marketing to drive relevant decision-making.