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4min chapter
Reporting to Execs: The Numbers That Count
The Revenue Marketing Report
Evolving Marketing and Sales Collaboration
This chapter explores the collaborative relationship between marketing and sales teams, focusing on lead scoring and qualification processes. It emphasizes the vital role of Business Development Representatives in pre-qualifying leads and the importance of adapting engagement strategies to meet evolving client preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode