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3min chapter
Reporting to Execs: The Numbers That Count
The Revenue Marketing Report
Understanding MQLs and the Impact of External Factors on Marketing
This chapter explores how external influences such as algorithm changes affect marketing's capabilities in organic search results. It highlights the need for organized campaign data and a refined understanding of Marketing Qualified Leads (MQLs) by considering varying levels of intent to enhance pipeline predictions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode