Naavik Gaming Podcast
Launching Original IP on Roblox
May 7, 2025
Alexander Hicks, co-founder of Twin Atlas, shares his journey from passionate gamer to successful studio leader in the Roblox ecosystem. He discusses the creative process behind blockbuster games like Creatures of Sonaria, emphasizing sustainable game design that prioritizes long-term engagement. Hicks also explores the challenges of monetization and the potential for transforming Roblox IP into television and film, all while navigating a competitive landscape through strategic mergers and innovative use of technology.
01:05:36
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Quick takeaways
- Twin Atlas has established itself as a leader in original IP development on Roblox, achieving over 1 billion plays across multiple games.
- The studio emphasizes sustainable game design, leveraging mechanics like battle passes to enhance player retention and long-term engagement.
Deep dives
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