

Launching Original IP on Roblox
12 snips May 7, 2025
Alexander Hicks, co-founder of Twin Atlas, shares his journey from passionate gamer to successful studio leader in the Roblox ecosystem. He discusses the creative process behind blockbuster games like Creatures of Sonaria, emphasizing sustainable game design that prioritizes long-term engagement. Hicks also explores the challenges of monetization and the potential for transforming Roblox IP into television and film, all while navigating a competitive landscape through strategic mergers and innovative use of technology.
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Alex's Roblox Origin Story
- Alex Hicks started developing on Roblox at age 12 after discovering it through an online ad.
- He gradually learned programming and eventually shipped games, leading to a Roblox internship.
Robloxian High School Success
- Robloxian High School, developed by Red Manta, became the top game on Roblox with over a billion visits.
- This success led Alex and his co-creator to start Red Manta as a company.
Build For Long-Term Growth
- Aim to build games that generate steady revenue over many years rather than quick spikes.
- Focus on cultivating an established audience to ensure sustainable long-term growth.