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Launching Original IP on Roblox

Naavik Gaming Podcast

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Understanding Concurrent Users in Gaming

This chapter explores the significance of Concurrent Users (CCU) as a performance indicator for gaming, particularly on the Roblox platform. It emphasizes the importance of balancing new and returning players, fostering long-term audience engagement rather than just relying on algorithm-driven growth. The discussion also highlights the challenges of maintaining player interest, sourcing talent, and the evolution of Roblox as it has expanded beyond its niche roots.

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