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Launching Original IP on Roblox

Naavik Gaming Podcast

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Merging for Success: The DriveWorld Journey

This chapter explores the strategic merger between game development studios Red Manta and Sonar Studios, focusing on how they enhanced their competitive edge in a challenging gaming landscape. The discussion highlights the collaborative advantages gained from pooling resources and working with major brands like Paramount and Amazon, especially in creating the game DriveWorld. Additionally, it examines the challenges of monetization and game promotion on platforms like Roblox, emphasizing the balance between gameplay quality and brand integration.

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