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Boring Businesses
He Buys Media Businesses - Learn From His $60 Million Strategy - Craig Fuller
Dec 18, 2024
Craig Fuller, a logistics entrepreneur and owner of various media properties, shares his unique approach to acquiring media businesses, including the renowned 'Flying Magazine.' He discusses innovative financing strategies that avoid traditional venture capital, emphasizing the importance of community engagement. Craig also reveals his ambitious plans for a fly-in/fly-out resort in Tennessee and reflects on a partnership that didn't pan out with Kim Kardashian. Tune in to uncover the secrets behind his success in transforming traditional media into a thriving business.
01:00:31
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Quick takeaways
- Craig Fuller emphasizes the importance of leveraging traditional media to build credibility and engage loyal audiences for profitable ventures.
- The podcast explores unique financing strategies, including opportunity zones and special purpose entities, to optimize acquisitions and investment outcomes.
Deep dives
The Growth of a SaaS Business
A venture backed SaaS business has successfully raised approximately $90 million through a mix of debt and equity financing. This software as a service company leverages data to create recurring revenue streams, underscoring its potential for high returns akin to a lottery ticket. It operates within a competitive market by focusing on traditional EBITDA businesses that are often overlooked, strategically purchasing assets at three to five times EBITDA. The aim is to maintain these businesses' fundamentals while enhancing profitability through operational improvements and targeted growth initiatives.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode