Business Buying Academy He Buys Media Businesses - Learn From His $60 Million Strategy - Craig Fuller
16 snips
Dec 18, 2024 
Craig Fuller, a logistics entrepreneur and owner of various media properties, shares his unique approach to acquiring media businesses, including the renowned 'Flying Magazine.' He discusses innovative financing strategies that avoid traditional venture capital, emphasizing the importance of community engagement. Craig also reveals his ambitious plans for a fly-in/fly-out resort in Tennessee and reflects on a partnership that didn't pan out with Kim Kardashian. Tune in to uncover the secrets behind his success in transforming traditional media into a thriving business.
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Creative Financing Strategies
- Leverage personal guarantees and family office support to secure debt financing for acquisitions.
- This allows leveraging balance sheets without immediate cash outlay, mitigating dilution.
Lindy Effect in Print Media
- Magazines demonstrate the Lindy effect: the longer something exists, the longer it's likely to last.
- Print's substantial cost barriers create a moat against digital disruption and AI-generated content.
Monetizing Media Audiences
- Acquire media businesses with established audiences (3-5x EBITDA) and diversify monetization.
- Leverage the audience for e-commerce and other ventures, but ensure products align with the community's interests.