Leveraging Audiences for Business Success

In this interview I chat with logistics entrepreneur Craig Fuller, who owns a data company and dozens of media properties related to logistics and transportation. Over the last few years, he's acquired a portfolio of print magazine publications, including Flying Magazine. But his business model isn't just selling ads; its capturing an interested audience and selling them what they really want directly. One of those things is a fly-in/fly-out community in Tennessee with a runway, resort, several homes, and offices. Take a listen to hear how Craig makes acquisitions, how he raises money in a unique way, and why his partnership with Kim Kardashian didn't work out.

2:27 Craig's businesses and team
11:03 How to raise money and finance acquisitions in a unique way
17:40 Craig's portfolio of companies, real estate, and investments
19:50 The media business model - How magazines actually make money
28:40 The influencer business model, Kim Kardashian's credit card, and the economics of owning a magazine
46:00 Buying traditional publishing companies - Sieva's purchase of Scribe
49:50 Building a resort and pilot community
54:30 Is Craig the next secretary of transportation?