140 (Sell): Optimizing your time-consuming sequences (Sam Nelson, Founder @ SDRLeader.com)

Mar 29, 2023

27:40

AI Chapters

Episode notes

Introduction

4min

How to Diagnosis a Performance Issue

3min

How to Reach Out to Prospective End Users of Your Product

3min

How to Standardize a Referral Sequence

4min

How to Set Up a Simple Sales Engagement Platform

2min

The Importance of Sequence Structure in Email Marketing

2min

How to Use Egos to Increase Response Rates

5min

How to Coach a Low Performer

2min

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FOUR ACTIONABLE TAKEAWAYS

Analyze a low performer's time allocation to identify areas for improvement. Filter time-consuming sequences in your SEP and review the people included.
Categorize your sequences to prioritize opportunities effectively. Segment people into immediate opportunities, helpful but not immediate, and irrelevant.
Standardize your value proposition based on persona to streamline your process. Use templates and snippets for personalization triggers while keeping the core sequence consistent.
Keeping a healthy population of overdue tasks is good for prospecting momentum. Avoid letting tasks get more than 2-3 days overdue, but embrace the benefits of always having something to do.

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