140 (Sell): Optimizing your time-consuming sequences (Sam Nelson, Founder @ SDRLeader.com)
30 Minutes to President's Club | No-Nonsense Sales
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How to Set Up a Simple Sales Engagement Platform
A lot of people underestimate the downside of having a really complicated sales engagement platform. If you get too many sequences it can create a huge mess. I like the best scenario would be like one outbound sequence for your decision makers and then one for your lower priority prospects. So but have a bias to simplicity for the number of sequences that you make.
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