Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry. Connect with Nima here: https://www.linkedin.com/in/nimayassini/ Chapters 0:00 Opening Remarks and Guest Introduction 00:48 The Evolution of a Digital Marketing Agency 01:27 Merging UX Design with Experimentation 03:56 The Power of Data in Design Decisions 09:13 The Culture of Experimentation in Agencies vs. In-House 11:49 The Challenge of Embedding a Culture of Experimentation 13:36 The Future of the Experimentation Industry 25:12 Advice for Experimentation Practitioners 28:29 Closing Thoughts and Offers to Help the Industry