Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry.
Connect with Nima here: https://www.linkedin.com/in/nimayassini/
Chapters
0:00 Opening Remarks and Guest Introduction
00:48 The Evolution of a Digital Marketing Agency
01:27 Merging UX Design with Experimentation
03:56 The Power of Data in Design Decisions
09:13 The Culture of Experimentation in Agencies vs. In-House
11:49 The Challenge of Embedding a Culture of Experimentation
13:36 The Future of the Experimentation Industry
25:12 Advice for Experimentation Practitioners
28:29 Closing Thoughts and Offers to Help the Industry
