Nima Yassini
Founder and former CEO of New Republic, a brand UX and digital marketing agency focused on conversion rate optimization and user experience strategy; guest speaking about building experimentation culture, agency vs in-house challenges, and change management in experimentation.
Best podcasts with Nima Yassini
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May 3, 2024 • 31min
S4E11 - The Challenges of Building a Culture of Experimentation: Insights from Industry Leader Nima Yassini
Nima Yassini, Founder and former CEO of New Republic, shares his insights on cultivating a culture of experimentation in digital marketing. He discusses the integration of UX design and conversion rate optimization, emphasizing the value of data-driven decisions. Nima addresses the political and operational hurdles agencies face in embedding this culture and the need for strong leadership. He also highlights the challenges of multidisciplinary hiring and offers resources to support experimentation initiatives in both agency and in-house settings.
Jul 23, 2021 • 46min
How to build a culture of digital experimentation w/ Nima Yassini
Nima Yassini, Co-founder and CEO of New Republique, discusses the fascinating world of digital experimentation. He shares insights on how to foster a culture of experimentation within organizations and the importance of balancing data-led approaches with customer experience. Nima highlights practical strategies, such as running small experiments to avoid biases and drive results. He emphasizes the necessity of executive support and explores common pitfalls while revealing measurable benefits like revenue uplift and improved decision-making.
