Let’s talk ABM 68. Winning with ABM
Sep 3, 2024
Join Lindsay Baggett, head of Account-Based Marketing at Tanium, as she shares her insights on building a powerful marketing engine. Discover why ABM shouldn't just be random acts of marketing and how defining your approach is crucial. Lindsay emphasizes the importance of aligning sales and marketing teams for success. She explores the role of storytelling in creating authentic connections with clients, and how a clear vision can guide teams through the complexities of ABM. Get inspired by her focus on progress over perfection!
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Understanding the Role of Endpoint Management Software
02:43 • 2min
Navigating Account-Based Marketing
04:25 • 29min
The Power of Storytelling in Marketing
33:52 • 2min
Navigating the ABM Landscape
35:42 • 9min
Key Insights for Presenting an ABM Strategy to Executives
44:36 • 2min