68. Winning with ABM
Let’s talk ABM
Navigating Account-Based Marketing
This chapter explores the evolution and strategic development of Account-Based Marketing (ABM) within a technology company. It emphasizes the importance of a 'listening tour' to align ABM initiatives with company growth objectives and dispel common misconceptions about the approach. Furthermore, the discussion highlights the necessity of collaboration between sales and marketing teams, leveraging subject matter experts, and being adaptable to achieve successful outcomes.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
