Lindsay Baggett
She heads up Account-based Marketing at a leading security and system management company.
Best podcasts with Lindsay Baggett
Ranked by the Snipd community
Sep 3, 2024 • 47min
68. Winning with ABM
Join Lindsay Baggett, head of Account-Based Marketing at Tanium, as she shares her insights on building a powerful marketing engine. Discover why ABM shouldn't just be random acts of marketing and how defining your approach is crucial. Lindsay emphasizes the importance of aligning sales and marketing teams for success. She explores the role of storytelling in creating authentic connections with clients, and how a clear vision can guide teams through the complexities of ABM. Get inspired by her focus on progress over perfection!
