The Power of Storytelling in Marketing

In this episode of Let's talk ABM, we speak to Lindsay Baggett, who heads up Account-based Marketing at Tanium. Now 24 months into her role at this leading security and system management company, she’s built a formidable ABM engine. Previously, Lindsay led the Field Marketing and ABM efforts at companies including Couchbase and Gong.

Watch this episode and learn about:

• Why ABM shouldn’t be ‘random acts of marketing’!

• A focus on progress versus perfection

• Why defining ABM is so important

• What makes great Sales and Marketing alignment

• And much more… !