AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
9min chapter
68. Winning with ABM
Let’s talk ABM
Navigating the ABM Landscape
This chapter emphasizes the significance of grasping the broader objectives of account-based marketing (ABM) to ensure strategic effectiveness. Using the metaphor of a forest, it highlights the importance of a clear 'North Star' to guide teams amidst complexities. Furthermore, the discussion addresses common misconceptions about ABM, advocating for a deeper understanding and collaborative support within organizations.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode